Kamala Harris reserves $370 million in fall TV and digital advertising

The campaign of Vice President Kamala Harris announced Saturday that it will reserve at least $370 million in television and digital advertising between Labor Day and Election Day, a massive investment in the fall that roughly matches a similar investment by outside groups supporting her campaign. The new Harris plan includes $170 million in traditional national and local television advertising, focused on reaching voters in the core battleground states, along with more than $200 million in digital advertising, much of which will be consumed through living-room televisions with streaming services such as Hulu, Roku and YouTube TV, the campaign said. Quentin Fulks, the principal deputy campaign manager, who oversees the advertising efforts, said the spending has been designed to ensure that Harris is competitive in both northern and more-Southern states, such as Georgia and North Carolina, as well as Arizona and Nevada. “We are making sure as we place these reservations, we don’t allow any of those doors to be shut.” The campaign is continuing its focus on advertising during major television events and top-rated shows, with planned ad placements for the season premieres of “Grey’s Anatomy” and “The Golden Bachelorette,” as well as for professional football, hockey, basketball and baseball games. Other prime-viewing shows have also been targeted, including “Jeopardy!,” “Wheel of Fortune,” “Abbott Elementary” and “Survivor.” Fox News programming in the daytime, which is watched by targets of the Harris campaign, will also be purchased, the campaign said. The reservations do not include traditional social media, search and some other types of digital advertising, said Rob Flaherty, the deputy campaign manager in charge of the digital efforts. Advertisement “This reflects a modern cross-media campaign,” Flaherty said. “We are going where we need to go, and that is more places than ever right now.” Future Forward, an independent group supporting Harris, has reserved an additional $250 million after Labor Day to support her campaign. When President Joe Biden was the presumptive nominee, the campaign spent $155 million on advertising, according to the tracking firm AdImpact. The Trump campaign, which has not yet announced a fall advertising plan, has spent only $47 million on ads through Friday, after declining to match Biden’s ad reservations in the spring and early summer. Trump advisers say they will have enough money to fund a robust campaign, but they do not expect to match the spending by Harris and allied groups. MAGA Inc., an independent group supporting Trump, announced a $100 million ad campaign from early August to Labor Day but has not yet previewed its fall spending. Advertisement The switch from Biden to Harris has also changed the mix of advertising for the Democratic campaign, with more focus on introducing Harris and her agenda than Biden would have needed at this point in the campaign. – This Summarize was created by Neural News AI (V1). Source: https://www.washingtonpost.com/politics/2024/08/17/kamala-harris-ad-spending/