Honey Deuce sales at US Open revealed as cocktail explodes in popularity

The distinction could also be shared with the Honey Deuce, the tennis tournament’s signature cocktail that was as much a character at this year’s event as the players themselves. Retired Grand Slam champion Serena Williams and American pop star Taylor Swift are just some celebrities who have recently flocked to Arthur Ashe Stadium in Queens, New York, for tennis and, well, to sip on the Honey Deuce. Those behind the U.S. Open X account took to the platform to share a photo of Swift reaching for the drink, along with the caption, “Taylor Swift getting the full US Open experience!” VIRAL ‘CRACKING LATTE’ LEAVES TIKTOK USERS DISAPPOINTED WHILE OTHERS ENJOY THE FUN It’s estimated that more than 556,000 Honey Deuces were sold at this year’s tournament, a representative for Grey Goose, which is the official vodka provider for the U.S. Open, told Fox News Digital. “We are thrilled to have exceeded our goal for this year with well over 550,000 Grey Goose Honey Deuce cocktails sold,” Aleco Azqueta, Grey Goose’s vice president of marketing for North America, told Fox News Digital in a statement. The U.S. Open sold about 460,000 Honey Deuces in 2023, Chris Studley, the USTA’s managing director of event services, told Fox News Digital, fetching about $10.1 million in sales. “Similar to other sporting events that might have their own signature cocktail, that’s what the Honey Deuce is for the U.S. Open,” Studley said, calling it “a great drink for the summer.” HERE ARE THE DRINKS YOU SHOULD HAVE ON A FLIGHT TO PREVENT DEHYDRATION — AND WHAT YOU SHOULDN’T Being a summer event, the weather may have been a factor in boosting Honey Deuce sales. “We had probably one of the best weather stretches in years for the U.S. Open,” Studley said. This was the first year that the Honey Deuce had its own merchandise like shirts and hats, Studley said. For more Lifestyle articles, visit www.foxnews.com/lifestyle He also pointed out that the length of stay is “much longer” at the U.S. Open than other sporting events like football or basketball. Nick Mautone, a mixologist and hospitality industry consultant who once served as brand ambassador for Grey Goose, spoke to Fox News Digital last month about the inspiration for the viral drink he created during social media’s infancy in 2006. CLICK HERE TO SIGN UP FOR OUR LIFESTYLE NEWSLETTER The New York native, who now lives in Seattle, said he was on his way home when he stopped to pick up some items to create a dessert salad that he intended to make for guests who would be visiting. “Immediately the thunderbolt went off and I said, ‘Holy cow, these look just like tennis balls,'” Mautone said. It includes Grey Goose vodka, fresh lemonade, a “drizzle” of Chambord black raspberry liqueur and, of course, the honeydew melon balls. CLICK HERE TO GET THE FOX NEWS APP The goal, Mautone said, was to avoid making “a very complex drink so that the bartenders can actually serve it without getting frustrated.” “Lo and behold, it’s become a cultural icon,” Mautone said. For those who missed out on the Honey Deuce, it isn’t going away anytime soon, Studley said. “The Honey Deuce will be back,” he said, affirming its return in 2025. – This Summarize was created by Neural News AI (V1). Source: https://www.foxnews.com/food-drink/honey-deuce-sales-us-open-revealed-cocktail-explodes-popularity