### Study Reveals Most Ride-Hailing Users Overpay by Not Comparing Uber and Lyft Prices
A recent study published by the National Bureau of Economic Research reveals that Uber and Lyft customers in the U.S. are collectively overpaying by hundreds of millions of dollars annually due to a simple oversight: not comparing prices between the two apps. The research, which analyzed ride-hailing data from New York City, found that fares for the same ride differ by an average of 14% between Uber and Lyft. While this might translate to just a few dollars per trip, the cumulative effect is staggering—New York City riders alone pay an estimated $300 million extra each year by sticking to one app. Despite these meaningful price differences, only about 16% of customers nationwide check both platforms before booking, suggesting that convenience often trumps cost-saving behavior.
The study highlights that neither Uber nor Lyft is consistently cheaper; price variations fluctuate based on specific rides and real-time factors. Representatives from both companies emphasized that pricing reflects dynamic marketplace conditions such as driver availability, demand, and proximity. However, researchers argue that even minor obstacles to price comparison—like app design and restrictive terms of service—discourage consumers from seeking better deals. For instance, Uber prohibits third-party apps from using its API for fare comparisons, creating a barrier that limits transparency and reduces competitive pressure.
These findings underscore a broader economic principle: when comparison is hindered, competition weakens, and companies benefit. Both Uber and Lyft have recently achieved improved financial results, with Uber reporting its first annual profit last year. The paper concludes that small frictions in the user experience, such as the effort required to switch between apps, can significantly impact consumer behavior and market efficiency. For riders, the takeaway is clear: taking a moment to compare prices could lead to substantial savings, turning ride-hailing into a more competitive and cost-effective service.
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Forrás: https://www.businessinsider.com/study-comparing-uber-lyft-prices-worth-it-few-check-apps-2025-11.