### California Avocado Farmers Thrive Despite Challenges, Thanks to Mexican Imports and Rising Demand
California avocado growers like Andreas Tompros, who lost part of his orchard to wildfires, remain optimistic about the industry’s future. Despite challenges such as high labor costs, water restrictions, and competition, many farmers credit Mexican imports—once seen as a threat—for boosting demand. Since the U.S. lifted its ban on Mexican avocados in 1997, a steady year-round supply has transformed the fruit from a seasonal specialty to a supermarket staple. Consumption has tripled since 2000, reaching over 8 pounds per person annually, fueled by trends like avocado toast and guacamole.
### Marketing and Health Trends Drive Avocado Boom
The Hass Avocado Board, funded by a small levy on imports and domestic production, has played a key role in promoting avocados through marketing and nutritional research. This effort, combined with consumer interest in healthy fats, has made avocados ubiquitous. While California produces only about 10% of U.S. consumption, Mexican imports fill the gap, ensuring supply meets demand. Farmers also advocate for strict inspections to protect against pests. Despite wildfire risks, growers are expanding avocado orchards, especially in Ventura County, where lemon prices have declined due to competition from Argentina.
### Future Growth and Challenges for Avocado Farmers
With 60% of U.S. households now buying avocados, industry leaders see room for growth, particularly in the Northeast. Farmers like Tompros are replanting with confidence, even after wildfires, betting on continued demand. However, they remain cautious about fire risks, adjusting planting strategies to mitigate hazards. As new trees mature in the coming years, production is expected to rise, ensuring that California avocados—and their Mexican counterparts—remain a staple in American diets.
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Forrás: https://www.yahoo.com/news/california-avocado-growers-mexican-imports-040238442.html.